Writing for the World of GEO

AI Visibility

How to Evaluate an AI Visibility Tool

A buyer's checklist for AI visibility tools: real prompts vs sample lists, engine coverage across all sev...

Jake Churcher·Aug 23, 2026·9 min

AI Visibility

AI Traffic Analytics Is Not AI Visibility

GA4, Similarweb and Semrush measure AI referral traffic. None can see a citation that never produced a cl...

Joe Creighton·Aug 18, 2026·7 min

AI Visibility

The GEO Audit: What It Should Actually Find

What a GEO audit should actually measure, how to build the prompt set behind it, and how to turn findings...

Jake Churcher·Aug 17, 2026·11 min

AI Visibility

How to Track Google AI Overviews

What to measure when tracking Google AI Overviews, how often to check, and how a citation differs from a ...

Joe Creighton·Aug 16, 2026·12 min

AI Visibility

How to Build an AI Visibility Report

What to put in an AI visibility report: the sections that make it actionable, which sources to weight, an...

Joe Creighton·Aug 14, 2026·9 min

GEO

LLM SEO: What Actually Gets You Cited

What LLM SEO means, how large language models decide what to cite, and the title, structure and technical...

Joe Creighton·Aug 13, 2026·11 min

GEO

GEO vs SEO: The Practical Differences

GEO vs SEO: what changes in strategy, pages and measurement when you add generative engine optimization t...

Jake Churcher·Aug 12, 2026·8 min

AI Visibility

Best AI SEO Tools in 2026

Koalr, Semrush, SE Ranking, Ahrefs Brand Radar, Frase and Surfer SEO compared on AI-engine coverage, prom...

Joe Creighton·Aug 11, 2026·16 min

AI Visibility

Brand Mentions in AI Answers Decide the Shortlist

The four states a brand mention falls into, what separates a mention from a citation, and which page type...

Jake Churcher·Aug 10, 2026·9 min

AI Visibility

How to Rank in Google AI Overviews

How Google selects sources for AI Overviews, the structure that gets pulled into the summary, and the mis...

Joe Creighton·Aug 7, 2026·9 min

AI Visibility

AI Visibility Is Where B2B Demand Is Won

What AI visibility measures, what it costs an invisible B2B brand, and where to spend budget first, with ...

Joe Creighton·Aug 5, 2026·13 min

AI Visibility

The Best AI Visibility Tools for Agencies in 2026

Verified comparison of five AI visibility tools for agencies: engine coverage, prompt allowances, client ...

Jake Churcher·Aug 3, 2026·16 min

AI Visibility

AI Visibility Checker: How to Test Your Brand

How to test whether ChatGPT, Gemini and Perplexity name your brand when buyers ask for recommendations, a...

Jake Churcher·Aug 3, 2026·8 min

AI Visibility

AI Reputation Management Isn't About Your Website

What AI reputation management covers, the signals worth tracking, and a prioritised playbook, with Koalr ...

Joe Creighton·Aug 2, 2026·11 min

AI Visibility

Where Does ChatGPT Get Its Information?

ChatGPT answers from pretrained weights, live web retrieval and licensed feeds. How to tell which one you...

Jake Churcher·Aug 2, 2026·8 min

AI Visibility

Prompt Tracking: Fewer Questions, Watched Properly

How to build a prompt tracking programme: sourcing and pruning prompts, setting cadence, and turning a vi...

Jake Churcher·Aug 2, 2026·12 min

AI Visibility

AI Visibility Score: Why We Stopped Blending It

Why Koalr retired its composite AI visibility score, what the number measures now, and how to read citati...

Joe Creighton·Aug 1, 2026·16 min

Research

Publishing More Pages Does Not Get You Cited

Koalr data on 1,549 published pages: only 5% were ever cited by AI engines. What the cited pages had in c...

Jake Churcher·Jul 31, 2026·7 min

AI Visibility

llms.txt Is About Agent Access, Not Rankings

Google does not use llms.txt for AI Overviews or AI Mode. What the file is genuinely for, and what our ci...

Jake Churcher·Jul 31, 2026·7 min

Research

Blogs Get Cited. Homepages Get Recommended.

A study of 300,318 AI citations: directory citations get your brand named 12x more often than blog citati...

Jake Churcher·Jul 30, 2026·8 min

AI Visibility

Koalr vs Peec AI: All 7 Engines, or Pay Per Add-On?

Koalr vs Peec AI: compare AI engine coverage, per-engine pricing and real citation data before you choose...

Jake Churcher·Jul 30, 2026·5 min

AI Visibility

Which Pages AI Engines Cite About Your Brand

Find which pages ChatGPT, Claude and Google AI Overviews cite when they mention your brand, and what to d...

Jake Churcher·Jul 27, 2026·9 min

AI Visibility

How to Get Cited by AI Through Content You Don't Own

AI engines often cite Reddit threads, YouTube videos and round-up blogs instead of brand websites. Here's...

Jake Churcher·Jul 20, 2026·6 min

GEO

What Is Generative Engine Optimization (GEO)?

Generative engine optimization (GEO) is how brands earn mentions and citations in AI answers. What GEO me...

Jake Churcher·Jul 20, 2026·10 min

AI Visibility

Which AI Engines Cite Your Competitors, Not You

Find out which AI engines cite competitors instead of your brand, and turn the gap into content that gets...

Jake Churcher·Jul 15, 2026·6 min

AI Visibility

How to Track Your Brand in ChatGPT and Gemini

How to track brand mentions in Gemini, ChatGPT, Claude and Perplexity. What each engine cites, why Gemini...

Jake Churcher·Jul 9, 2026·11 min