The full GEO platform, without the enterprise price tag

Entry plans run to about $250 a month, and agency tiers from $189 to $500 a month, depending on how many engines and client brands the plan covers. Koalr starts at £79 ($99, €89) a month for one site with all 7 engines included. The headline prices are not comparable across vendors, because four of the five main platforms hold at least one engine back for a higher tier or a paid add-on.

Starter is £79 ($99, €89) a month for 1 site, 25 tracked prompts and 5 competitors. Growth is £199 ($255, €229) a month for 3 sites, 40 prompts per site and 15 competitors per site. Business is £349 ($449, €399) a month for 6 sites, 50 prompts per site and 20 competitors per site. All three include every one of the 7 tracked AI engines: six refresh daily, and Claude refreshes weekly as standard or daily with the optional Claude Daily add-on. Add-ons for more prompts, competitors and Content Studio pieces sit on top of any plan without changing it, and Growth and Business can add extra sites. Enterprise is sales-led for 7 or more sites, custom volumes and invoiced billing.

Yes. A prompt pack adds 10 tracked prompts to one site for £29 ($39, €35) a month, and packs stack up to seven on one site. You add it inside the app, it's billed with your plan, and you can remove it any time. The other add-ons work the same way: competitor slots add 5 competitors to one site for £19 ($25, €23) a month, a brief pack adds 10 Content Studio pieces a month across your workspace for £39 ($49, €45), Claude Daily refreshes Claude every day on one site for £1.50 ($2, €1.70) a prompt, and on Growth and Business an extra site is £79 ($99, €89) a month. Billed yearly, an add-on carries the same discount as the plan underneath it, around 15% off twelve monthly payments. Every engine is already on every plan, so an add-on adds depth, never coverage.

Because of how Koalr sets its prices, not because the product is smaller. Its prices are set from what it costs to run, with a fair margin on top, and every capability ships on every plan: monitoring across all 7 engines, share of voice, sentiment, sources and citations, the GEO Audit, Actions, Content Studio and the scheduler, Kevin, the MCP server and the Google Analytics and Search Console connections. What a higher tier or an add-on buys is more volume or a daily Claude refresh, never access. The enterprise platforms in this category publish entry prices from $1,500 a month and up for the same job.

Koalr runs a free AI Visibility Score scan across all 7 engines with no card required, which is enough to see where a brand stands before paying for anything. Free tiers elsewhere are usually capped at a single engine or a handful of prompts. Ongoing tracking, history and competitor benchmarking are what the paid plans buy.

Three line items decide the bill. First, which engines are included at your tier rather than sold as add-ons. Second, how the prompt allowance is counted: most platforms share one pool across every brand, so per-brand depth falls as you add clients, where Koalr counts prompts per site. Third, what a client workspace costs, which ranges from included to $399 a month each.

Yes for the 7-day trial, which is on every plan. You are not charged until the trial ends and you can cancel any time before then. The free AI Visibility Score scan is separate and needs no card at all.

ChatGPT, Gemini, Perplexity, Microsoft Copilot, Google AI Overviews and Google AI Mode are refreshed daily on every plan. Claude is refreshed weekly as standard, which is enough to catch the sustained shifts worth acting on. Teams that want a daily Claude read can add Claude Daily to any site, for £1.50 ($2, €1.70) a prompt a month, so on Starter's 25 prompts it is £37.50 ($50, €42.50) a month on top of the plan. No engine ever costs extra to have.

Agencies are priced separately from the plans on this page. The agency flat card is £79 ($99, €89) per client site a month, all-in, from 3 client sites, and every site adds 50 prompts to one pool you allocate across the book. White-label reports and a client login are included on every site, and the invoice is one line: live client sites × £79. The full card is on our agencies page. The plans above are for one brand's own sites, so a Growth plan is three of your sites rather than three client brands.